Why Some Videos Spread
In short: YouTube's recommendation system uses deep learning and customized thumbnails to determine which videos go viral, with 'watch time' being a key factor in content ranking.
A 1:34 short film in the series “The Story Behind”, narrated by intellect_voice_01.
Sources used in this film: Google Research, “Deep Neural Networks for YouTube Recommendations”; Association for Computing Machinery (ACM), “A Brief History of Recommender Systems”; ScienceDirect, “An exploration of the relation between the visual attributes of thumbnails and the view-through of videos: The case of branded video content”; BBC, “How to make a video succeed on YouTube”; YouTube Help, “Good to know about recommendations for YouTube’s recommendation system - YouTube Help”; BBC, “How to make a video succeed on YouTube”.
Sources used in this film
- Google Research — Deep Neural Networks for YouTube Recommendations · View →
- Association for Computing Machinery (ACM) — A Brief History of Recommender Systems · View →
- ScienceDirect — An exploration of the relation between the visual attributes of thumbnails and the view-through of videos: The case of branded video content · View →
- BBC — How to make a video succeed on YouTube · View →
- YouTube Help — Good to know about recommendations for YouTube’s recommendation system - YouTube Help · View →
- BBC — How to make a video succeed on YouTube · View →
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Sources
- Summary by Intellect · source: Google Research: Deep Neural Networks for YouTube Recommendations
- Also: Association for Computing Machinery (ACM): A Brief History of Recommender Systems
- Also: ScienceDirect: An exploration of the relation between the visual attributes of thumbnails and the view-through of videos: The case of branded video content
- Also: BBC: How to make a video succeed on YouTube
- Also: YouTube Help: Good to know about recommendations for YouTube’s recommendation system - YouTube Help
- Also: BBC: How to make a video succeed on YouTube
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