How to escape the trap of converging design trends
In an era of identical color palettes and typography, true originality feels increasingly rare. This video features TED Fellow Lope Gutierrez-Ruiz, who presents three counterintuitive strategies to help designers move beyond imitation and create work that stands out.
As design styles begin to converge globally, many creators find themselves stuck in a cycle of similar illustrations and aesthetics. Lope Gutierrez-Ruiz explores how to break this pattern. By examining his own studio's unique creations, he demonstrates how applying specific, unconventional approaches can help a designer bypass current trends and achieve genuine distinction.
Source: Lope Gutierrez-Ruiz: 3 ways to create a truly original design
