Why we must design homes for people rather than the market
Architect Riyad Joucka explores how we can move away from generic housing by blending ancient architectural wisdom with modern 3D printing technology to create more personal, efficient living spaces.
The video examines the tension between mass-marketed housing and architecture that reflects individual identity. Joucka argues that modern residential design often lacks character, failing to respond to the specific needs of its inhabitants.
By integrating 3D printing with traditional architectural principles, Joucka proposes a method for creating homes that are deeply connected to their specific climate, culture, and context. This approach seeks to deliver efficiency without sacrificing the unique personality of a home.
Source: Riyad Joucka: Reimagining traditional architecture for modern needs
