Is global marketing actually intellectual property theft?
In short: In a world of cultural globalization, the creative industries often treat African heritage as a raw material for profit. This talk explores the thin line between appreciation and appropriation in film, music, and fashion.
Elizabeth Ivwurie, an Intellectual Property Law researcher, examines how global markets utilize African culture for product development and marketing communications. The discussion centers on the impact of this practice on Africans and their cultural heritage, questioning who truly owns these traditions when they are commodified by major industries.
The talk provides a critical framework for distinguishing between genuine cultural appreciation and the systematic extraction of cultural assets for commercial gain.
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Sources
- Summary by Intellect · source: Black History month: Cultural Appropriation in the Film, Music and Fashion Creative Industries
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