How a specific shade of green became a global pop culture phenomenon
In short: Beyond just dropping music, Charli XCX sparked a visual trend when her sixth studio album, Brat, arrived on 7 June 2024. A viral 'Brat generator' turned a specific green aesthetic into a tool for political campaigns and urban policy promotion.
The 'Brat' era represents a significant commercial and cultural milestone for British singer-songwriter Charli XCX. Released on 7 June 2024, the album became her highest-charting release on the Billboard 200 and her most successful commercially to date. Beyond the music, the album's distinct visual identity—defined by its specific shade of green and cover art style—transcended music to become a viral sensation. Various groups embraced this look, from Kamala Harris's US presidential bid and the 2024 UK general election to London's Ultra Low Emission Zone campaign.
To support the record, Charli XCX embarked on the Brat Tour, which began in Manchester, England, on 27 November 2024. The tour was multifaceted, featuring different performance styles like 'Brat Live' and 'Partygirl' sets. The 'Partygirl' concept specifically sought to replicate her previous warehouse set held in Brooklyn. The tour's scale grew significantly over time; originally announced in April 2024 as a four-show UK arena tour, it was eventually expanded into 2025 to include venues across North America, Europe, and Oceania.
The tour also featured high-profile collaborations that highlighted its cultural weight. In London, Charli XCX was joined by Caroline Polachek, Robyn, and Yung Lean. During performances in Indio, she shared the stage with a roster of major artists including Troye Sivan, Lorde, Billie Eilish, and Addison Rae. The tour's conclusion was set for 15 August 2025 in Gwacheon, South Korea, marking the end of a global promotional journey that transformed a pop album into a defining moment of the year.
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Sources
- Summary by Intellect · source: Brat Tour
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