The high-stakes contract battle that moved a TV star from BBC to ITV
In short: In June 2010, a major television shakeup unfolded in less than three hours. After the BBC withdrew a massive contract offer, Christine Lampard made a decisive move to ITV, securing a multi-million pound deal that would redefine her career and the landscape of British breakfast television.
The transition of Christine Lampard from the BBC to ITV was marked by intense industry speculation and significant financial figures. In 2010, after her co-host Adrian Chiles left the BBC, questions arose regarding whether Lampard would extend her contract. While the BBC had reportedly offered a contract worth approximately £900,000 per year for two years, the broadcaster ultimately withdrew the offer on 20 June 2010. This decision followed intense parliamentary scrutiny regarding the scale of the proposed BBC agreement. The broadcaster's refusal to extend her terms ultimately paved the way for her rapid departure.
Her exit occurred with surprising speed; she transitioned to ITV within three hours of the BBC's announcement. Her new deal with ITV was valued at £4 million over four years. This move saw her reunite with Adrian Chiles to host the revamped breakfast show, Daybreak, starting on 6 September 2010. This partnership allowed her to continue her professional relationship with Chiles on a new platform. Her arrival on the morning slot marked a significant shift for the network.
Lampard's career has been defined by high-profile roles and significant earnings. During her tenure on Dancing on Ice between 2012 and 2014, she was noted as the highest-paid female television star, earning roughly £400 per minute, with a per-episode pay of £24,163. Since 2016, she has been a mainstay on the ITV chat show Loose Women. Beyond her work on reality television, she has served as a regular substitute on This Morning. She has also been a permanent presenter on the popular chat show Loose Women since 2016.
Apart from broadcasting, Lampard has performed notable philanthropic feats, such as a 2010 water skiing feat that garnered £1,321,623 for Sport Relief, establishing her as the inaugural person to water-ski across the English Channel. She also famously shaved off her co-host's beard to raise funds for charity. This stunt helped generate £60,000 for the Sport Relief campaign.
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