How a department store transformed into a living storybook

Remember the Magic | Minnesota's Iconic Holiday Show | Full Documentary · 49:14 · Video: Minnesota PBS · Watch at the source

In short: Step inside the history of Minnesota's most iconic holiday tradition. This documentary explores how Dayton’s department store turned an 8th-floor auditorium into a magical wonderland for generations of families.

The film captures the artistry behind the legendary displays in downtown Minneapolis, where storybooks were brought to life through fantastical installations. It features firsthand accounts from the artists and magic makers who crafted these scenes, alongside lifelong fans who recount their personal memories of the tradition.

By revisiting this specific holiday landmark, the documentary highlights how commercial spaces can become vessels for cultural heritage and shared nostalgia.

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