How a Box Office Poison Star Redefined the Western Genre in 1939

How a Box Office Poison Star Redefined the Western Genre in 1939
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In short: After being labeled box office poison, Marlene Dietrich made a career-defining comeback in the 1939 Western Destry Rides Again. Alongside James Stewart, she subverted Hollywood typecasting, turning a rowdy, lawless town into a stage for a complex, genre-bending drama that remains a culturally significant landmark of American cinema today.

By the late 1930s, Marlene Dietrich faced a professional crisis. Following a string of commercial flops at Paramount, she and several peers were branded box office poison. Seeking a fresh start, she accepted an offer from Joe Pasternak at Universal for half her usual salary. Her mentor, Josef von Sternberg, famously advised her to embrace the shift, telling her he had made her a goddess and it was time to show the world she had feet of clay.

The resulting film, 1939's Destry Rides Again, defied expectations. Unlike the 1932 version starring Tom Mix, which featured a gun-toting hero, this adaptation introduced a pacifist protagonist. James Stewart, in his first Western role, played Tom Destry Jr., a man who initially refuses to carry a gun, preferring civility over violence. This approach confounded the citizens of the fictional town of Bottleneck, who expected a traditional lawman. The film’s tension culminates when Destry is forced to abandon his nonviolent stance after his mentor, Dimsdale, is killed during a gang breakout.

The production was notable for more than just its narrative subversion. It featured a legendary cat-fight between Dietrich and Una Merkel that reportedly caused censorship concerns. Behind the scenes, the film’s legacy grew even more complex; director Peter Bogdanovich later claimed Dietrich told him she and Stewart had an affair during production, resulting in a secret abortion. Despite these personal dramas, the film was a critical and commercial success, praised for its departure from standard Hollywood tropes.

Its influence endured for decades. The film was selected for the National Film Registry in 1996 and inspired a 1954 remake, a 1959 Broadway musical, and a 1964 television series. Dietrich’s portrayal of Frenchy even served as the inspiration for the character Lili Von Shtupp in the classic parody Blazing Saddles. Today, it remains a benchmark of the genre, holding universal acclaim on platforms like Metacritic and high praise from critics who celebrate its unique blend of comedy, grit, and character depth.

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