Why did the clear cola craze of the early 1990s vanish so quickly?
In short: PepsiCo launched Crystal Pepsi as the flagship of a short-lived clear cola movement. This video examines the rise and sudden disappearance of the transparent soda that defined a specific moment in 1990s consumer culture.
During the early 1990s, major soda brands in the United States became convinced that consumers wanted clear versions of their favorite drinks. PepsiCo spearheaded this trend with the release of Crystal Pepsi, a product marketed as a pure-looking alternative to traditional colas.
While the beverage became a recognizable icon for those who grew up in the decade, it eventually disappeared from store shelves nationwide. The video explores the factors behind the failure of this clear-cola experiment and why the movement failed to sustain its initial momentum.
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- Summary by Intellect · source: Why Did Crystal Pepsi Disappear In the 90s?
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