WrestleMania XL marked a historic shift in professional wrestling ownership and corporate structure.

History · Published 6 October 2026 Swipe more like this →

In short: Held in Philadelphia in April 2024, WrestleMania XL was the first edition of the flagship event under TKO Group Holdings. Following the merger of WWE and UFC, this landmark two-night spectacle signaled the end of the McMahon family's direct control over the company's most iconic annual production.

Taking place on April 6 and 7, 2024, at Lincoln Financial Field, WrestleMania XL served as the 40th anniversary of the event. The production was defined by significant corporate changes, as it was the first WrestleMania held after the September 2023 merger between WWE and the Endeavor subsidiary Ultimate Fighting Championship. This transition placed the event under the management of TKO Group Holdings, concluding the era of McMahon family oversight. Furthermore, the event served as a final milestone for legacy distribution, being the last WrestleMania to stream on the standalone WWE Network in most international markets before the transition to Netflix.

The event featured 14 matches across two nights, headlined by a high-stakes clash between Cody Rhodes and Roman Reigns. After a complex narrative involving The Rock and Seth Rollins, Rhodes secured a victory in a Bloodline Rules match, concluding Reigns's 1,316-day championship reign. Other notable results included Sami Zayn ending Gunther's 666-day Intercontinental Championship tenure and Damian Priest utilizing his Money in the Bank contract to capture the World Heavyweight Championship from Drew McIntyre. These outcomes were the result of scripted storylines developed on Raw and SmackDown, reflecting the promotion's long-standing approach to sports entertainment.

Beyond the matches, the event emphasized a massive fan experience, with WWE reporting a total attendance of 201,924 across the weekend's festivities. This included the inaugural WWE World at WrestleMania convention and various ancillary events like the Hall of Fame ceremony. The event also highlighted the growing integration of corporate partnerships, such as the placement of the Prime energy drink logo in the center of the ring mat. By blending traditional wrestling drama with modern corporate strategy, WrestleMania XL reinforced its status as a premier global sports entertainment brand.

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