How a $35 payment created one of history's most iconic logos
In short: Discover the surprising origins of the Nike Swoosh, a design created by a student for a mere thirty-five dollars.
The video explores the creation of the Nike 'Swoosh' by Carolyn Davidson. While studying at Portland State University, Davidson worked under Phil Knight, a Nike co-founder who held an assistant professorship in accounting. Before it became Nike, the company operated as Blue Ribbon Sports, a distributor of Onitsuka Tiger shoes from Japan.
Opens the Intellect+ feed with this card first. Swipe up for the next one.
Sources
- Summary by Intellect · source: $35 for a Logo- The Story of the Nike Swoosh
To cite this card, link to https://intellectplus.co.uk/app/ideas-35-for-a-logo-the-story-of-the-nike-swoosh.
How we source, check and correct cards: Editorial standards.
General information, not professional advice. Spotted an error? Flag the card or see corrections and complaints.
Intellect Plus is a visual educational discovery platform for exploring fascinating facts and ideas. Brain Food, Not Brain Rot. What is Intellect Plus?
