Why your comprehensive plan might be a trap for real strategy
In short: Most organizations mistake detailed logistics for high-level thinking. This video explores why starting with a plan is often a shortcut that avoids the difficult work of true strategic development.
According to Roger Martin, who previously led the Rotman School of Management, having goals, initiatives and budgets provides comfort but does not constitute a strategy. True strategy requires moving beyond an organization's comfort zone to avoid common pitfalls inherent in traditional strategic planning.
The core distinction lies in the shift from administrative execution to intellectual exploration. By focusing on a plan first, leaders often settle for familiar paths rather than doing the hard work of defining unique competitive advantages.
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Sources
- Summary by Intellect · source: A Plan Is Not a Strategy
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