The core of strategy is often simpler than we assume

What Is Strategy? It’s a Lot Simpler Than You Think · 9:32 · Video: Harvard Business Review · Watch at the source

In short: Many leaders treat strategy as a complex puzzle, but it can be distilled into two primary drivers. This video explores how focusing on specific priorities simplifies organizational life and improves outcomes.

Felix Oberholzer-Gee, author of "Better, Simpler Strategy," argues that companies often overcomplicate their strategic goals. He suggests that organizations should instead focus on two fundamental value drivers: customer satisfaction and employee satisfaction.

By aligning all strategic initiatives with these two pillars, leaders can reduce the complexity of their workers' roles while simultaneously enhancing the experience for their customers.

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