How George Eastman transformed photography from an elite craft into a universal habit.
In short: Photography was once a complex, expensive pursuit reserved for professionals and the wealthy. This video explores how George Eastman and the Kodak Corporation democratized the medium at the turn of the 20th century, forever changing how we document our daily lives.
A century and a half ago, photography required bulky equipment and deep expertise in chemistry, mechanics, and light. It was an esoteric practice inaccessible to the average person. George Eastman changed this landscape by introducing technology that placed the power of the camera into the hands of the public.
By founding the Kodak Corporation, Eastman birthed a new industry and shifted the cultural relationship with the photographic image. Today, the ubiquity of high-quality digital cameras in mobile devices is the direct legacy of this transition from a professional preserve to a common daily activity.
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Sources
- Summary by Intellect · source: Capturing Souls-The Birth of Consumer Photography
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