Can the feeling of disgust shape your political alliances?

How Disgust Drives Your Politics | Cindy Kam | TED · 15:54 · Video: TED · Watch at the source

In short: From eating insects to choosing political leaders, the emotion of disgust plays a surprising role in our decision-making. Political psychologist Cindy Kam explores how our reactions to perceived contamination influence both personal choices and social divisions.

In this TEDxNashville talk, Cindy Kam examines the mechanics of disgust. She investigates how the impulse to avoid things we find revolting—whether it is a bug or chocolate shaped like feces—can extend beyond simple food preferences. The presentation explores how disgust, driven by real or imagined contamination, acts as a force that can either unite or divide people, impacting everything from daily habits to the formation of political groups.

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