Can biological data reveal the ingredients of a powerful story?
In short: Creative technologist Heidi Boisvert explores how our brains and bodies unconsciously react to media. Watch to discover how measuring these physiological responses can help identify the narrative elements that inspire empathy and drive social change.
Heidi Boisvert uses biological data to investigate what types of stories motivate human action. By tracking unconscious physical and neurological responses to different media, she seeks to pinpoint the specific narrative components that can foster a sense of justice and spark large-scale social movements.
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Sources
- Summary by Intellect · source: How I'm using biological data to tell better stories -- and spark social change | Heidi Boisvert
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