Why public shaming fails to create lasting social change
In short: In an era defined by digital call-out culture, activist Loretta J. Ross argues that public shaming often ends in conflict rather than growth. This talk provides a practical toolkit for transitioning toward a "call-in" approach to accountability.
Ross distinguishes between the current trend of public blaming and a strategy she calls a "call-in culture." While calling someone out seeks to punish, calling them in aims to initiate productive conversations that allow for personal development and forgiveness.
The goal is to challenge wrongdoing without sacrificing the possibility of connection. By moving away from performative hostility, Ross suggests we can create space for people to learn from their mistakes, potentially turning adversaries into unexpected allies.
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Sources
- Summary by Intellect · source: Loretta J. Ross: Don't call people out -- call them in | TED
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