How a playing card company saved the video game industry
In short: Following the North American video game crash of 1983, Nintendo entered a collapsed market not just with better hardware, but by fundamentally rewriting the rules of software quality.
While demand remained strong in Europe and Asia after the 1983 U.S. market collapse, Nintendo seized the opportunity to introduce the Nintendo Entertainment System (NES). Beyond technological upgrades, Nintendo revolutionized the industry by establishing strict standards for third-party developers through mandatory contracts.
To enforce these standards, Nintendo utilized console technology that required official approval for games to function. This led to the creation of the 'Seal of Quality,' a strategy that successfully reinvigorated the North American market and established Nintendo as a hallmark of high-quality gaming.
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Sources
- Summary by Intellect · source: Nintendo and a New Standard for Video Games: Crash Course Games #7
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