Can the way we visualize data change our response to the climate crisis?
In short: Data is essential for understanding ecological shifts, but how we present that information—through imagery and graphics—profoundly influences human behavior. This discussion explores the power of data visualization to motivate action or shape public perception during the climate and ecological crisis.
At COP26, the Natural History Museum’s Director of Engagement, Clare Matterson, convened a panel to examine the dual nature of data visualization. The discussion features satellite entrepreneur Will Marshall, ecosystem scientist Yadvinder Malhi, and data scientist Adriana De Palma. Together, they analyze how visual tools can either clarify complex environmental research or present potential dangers in how information is interpreted.
The conversation highlights that effective visualization does more than inform; it triggers emotional responses that drive individuals and organizations to change their behavior. The Natural History Museum, which houses over 80 million items ranging from meteorites to dinosaur bones, uses these insights to bridge the gap between raw scientific data and meaningful public engagement.
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Sources
- Summary by Intellect · source: Painting a Thousand Pictures - The Power of Data Visualisation | Natural History Museum
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