How precise data can turn market forces against the climate crisis

Session 4.2: Fixing the Carbon Footprint · 22:26 · Video: MIT OpenCourseWare · Watch at the source

In short: This video examines how improving the measurement of carbon footprints in products and services can empower market forces to drive climate action more effectively.

The session explores the role of data science in climate mitigation, specifically through the work of Greenometry, a non-profit startup. By enhancing the accuracy of carbon footprint measurements, we can better leverage market mechanisms to combat the climate crisis.

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