How to protect the future by supporting living artists

Swizz Beatz: How to support and celebrate living artists · 7:58 · Video: TED · Watch at the source

In short: Hip-hop producer Swizz Beatz explores new ways to help creatives thrive, from fair commission models to online musical celebrations that drive sales for musicians.

Swizz Beatz discusses his mission to revolutionize the business of art to ensure the longevity of the creative industry. He highlights initiatives like a roving art fair that provides artists with 100 percent of their sales and a new commission system designed to fund living visual artists.

Beyond the visual arts, he introduces Verzuz, an online musical celebration platform that brings joy to fans while generating sales for musicians. He argues that protecting the arts is essential to protecting our collective future.

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