How Coca-Cola turned ordinary tap water into a billion-dollar brand
In short: Explore the business behind Dasani, a product that relies on a simple recipe of filtered tap water and essential minerals to capture a massive share of the beverage market.
The video examines the mechanics of the lucrative bottled water industry, specifically focusing on Coca-Cola's Dasani brand. While it may seem like a premium product, the drink is essentially filtered tap water enhanced with small amounts of sodium chloride, potassium chloride, and magnesium sulfate.
Understanding this process reveals how global giants leverage basic ingredients to maintain a product that earns just under one billion dollars annually in the United States.
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Sources
- Summary by Intellect · source: That Time Coca-Cola Tried to Sell Bottled Tap Water in the UK and the Hilarity That Ensued
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