How a single speech cost a jewellery empire billions
In short: Explore the rise and fall of the Ratners Group, a brand that revolutionised the jewellery market for the working class before a disastrous public comment triggered its decline.
In the 1980s, the Ratners Group became a household name across England by making jewellery accessible to the working class. While the brand was often criticised by the press and competitors as being 'tacky' or 'cheap', it successfully reached a massive audience through its 'Ratners' shop chain.
The video examines the leadership of CEO Gerald Ratner and the impact of his words on the company's reputation and future.
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Sources
- Summary by Intellect · source: The Billion Dollar Speech that Sank a Major Company
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