How a simple coffee cup lid optimizes your entire sensory experience
In short: In this TED series installment, A.J. Jacobs explores the hidden design genius of the coffee cup lid and how it was engineered to enhance the way we drink.
Inspired by the research of Louise Harpman and Scott Specht in their book "Coffee Lids: Peel, Pinch, Pucker, Puncture," the video examines how this everyday object is perfectly designed for a full sensory experience. As part of the Small Thing Big Idea series, the presentation highlights how such small, well-engineered objects can possess a lasting genius that changes the world around them.
Opens the Intellect+ feed with this card first. Swipe up for the next one.
Sources
- Summary by Intellect · source: The evolution of the coffee cup lid | Small Thing Big Idea, a TED series
- Also: A.J. Jacobs: The evolution of the coffee cup lid
To cite this card, link to https://intellectplus.co.uk/app/ideas-the-evolution-of-the-coffee-cup-lid-small-thing-big-idea-a-t.
How we source, check and correct cards: Editorial standards.
General information, not professional advice. Spotted an error? Flag the card or see corrections and complaints.
Intellect Plus is a visual educational discovery platform for exploring fascinating facts and ideas. Brain Food, Not Brain Rot. What is Intellect Plus?
