How a Bronx creative collective is redefining community through art

The next big thing is coming from the Bronx, again | Jon Gray · 9:49 · Video: TED · Watch at the source

In short: Jon Gray and the Ghetto Gastro collective are moving beyond traditional boundaries to elevate their home borough. This video explores how they blend food, design, and art to create high-concept collaborations that honor local history while reaching a global audience.

By operating at the intersection of diverse creative fields, Gray's team applies expansive imagination to unexpected, 'otherworldly' collaborations. Their work is rooted in the philosophy that 'the hood is good,' focusing on honoring the soul and history of the Bronx. Rather than just creating products, they are actively investing in their community, aiming to bring Bronx culture to the world and vice versa.

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