How did Pokémon become the world's largest gaming franchise?

The Pokémon Phenomenon: Crash Course Games #28 · 10:51 · Video: CrashCourse · Watch at the source

In short: Explore the massive cultural impact of Pokémon and how it successfully expanded its reach across nearly every gaming genre to become a global phenomenon.

This video examines Pokémon as a case study for unprecedented success in the gaming industry. Rather than relying on luck, the franchise has deeply ingrained itself into global pop culture through a strategic reach that spans across almost every genre of gaming.

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