Why McDonald's keeps a sandwich that almost nobody orders
In short: The Filet-O-Fish is a logistical headache for McDonald's, requiring its own fryer and a difficult supply chain. This video explores why the company continues to sell this peculiar menu item despite the challenges.
The sandwich's persistence on the menu is driven by a specific demographic: customers who abstain from non-seafood meat for religious reasons. Beyond its niche appeal, the item presents significant operational hurdles for the fast-food giant, including the difficulty of sourcing sustainable and tasty fish meat at a massive scale. Additionally, the sandwich requires a dedicated fryer to prepare, distinguishing it from the rest of the menu.
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Sources
- Summary by Intellect · source: The Surprisingly Interesting Story Behind the Filet-O-Fish Sandwich
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