Why the clothing industry relies on one woman's body to fit your jeans
In short: Finding jeans that fit is notoriously difficult due to inconsistent sizing. To solve this, the clothing industry uses a specific, unconventional trick: the body of a woman named Natasha Wagner.
The clothing industry struggles with inconsistent sizing, which makes shopping for women's apparel a frustrating experience. To address these discrepancies and ensure a better fit for consumers, manufacturers employ various techniques during the design and production process.
One such method involves using Natasha Wagner as a fit model. Her specific measurements, particularly those of her backside, serve as a standard for developing jeans that are intended to fit a wider range of women effectively.
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Sources
- Summary by Intellect · source: The Woman with the “Perfect Butt”
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