The most sustainable way to build a profitable business
In short: How do you balance the drive for profit with a commitment to social and environmental good? Grab CEO Anthony Tan explains why identifying a meaningful problem is the foundation for creating a successful, purpose-driven company.
In a conversation with digital strategist Amane Dannouni, Tan explores the inherent tensions of running a 'super-app' that aims to be both lucrative and beneficial. He argues that entrepreneurs should prioritize businesses that actively help people and the environment rather than focusing solely on bottom-line growth.
The discussion highlights the specific design choices required to navigate these competing priorities. By focusing on problem-solving as a core business model, Tan suggests that companies can create lasting value that serves both the user and the broader world.
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Sources
- Summary by Intellect · source: Want to Succeed in Business? Find a Problem to Solve | Anthony Tan and Amane Dannouni | TED
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