The pharmaceutical marketing that fueled a modern public health crisis
In short: Explore how aggressive corporate tactics in the late 20th century transformed prescription painkillers into a national addiction epidemic. This video breaks down the mechanics of opioid dependency and why it remains so difficult to reverse.
During the 1980s and 1990s, pharmaceutical companies launched aggressive marketing campaigns for opioid painkillers. A critical component of this strategy was the active downplaying of the drugs' addictive potential, which led to a massive surge in prescriptions.
This corporate behavior triggered a crisis characterized by skyrocketing rates of addiction and overdose that persists today. Mike Davis examines the underlying causes of these trends to identify what actions are necessary to reverse the current trajectory.
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Sources
- Summary by Intellect · source: What causes opioid addiction, and why is it so tough to combat? - Mike Davis
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