The surprising truth behind the famous Heinz 57 slogan
In short: Why does a brand with over 60 products use the number 57? This video explores the origins of one of the most recognizable marketing slogans in history.
By 1892, the H.J. Heinz Company had expanded from a small horseradish business into a larger enterprise with more than 60 different products. Despite this growth, the company's founder chose to implement the iconic '57 Varieties' slogan, even though the actual number of products exceeded 57.
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Sources
- Summary by Intellect · source: What the "57" in Heinz 57 Really Indicates
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