The unexpected confectionery origins of the PEZ dispenser

What the "PEZ" in "PEZ Dispenser" Stands For · 4:17 · Video: Today I Found Out · Watch at the source

In short: Before they were iconic candy dispensers, the creators of PEZ were revolutionising the baking industry with ready-made cake mixes and specialized baking powders.

The story begins with Eduard Haas III, who, as a teenager, sold one of the first ready-made cake mixes across the Austro-Hungarian Empire. His family's innovation in baking was driven by his grandfather, Eduard Haas I, a doctor who developed a 'light' baking powder. Haas I promoted this alternative to yeast, believing it was easier for people to digest.

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