Why your vape is anything but a simple cloud of water vapor

Suchitra Krishnan-Sarin: What you should know about vaping and e-cigarettes · 14:32 · Video: TED · Watch at the source

In short: Vaping has seen a staggering rise in popularity among young people over the last decade. Biobehavioral scientist Suchitra Krishnan-Sarin breaks down the chemistry of what users are actually inhaling and the marketing strategies used to reach younger audiences.

Between 2011 and 2015, e-cigarette use among American high school students surged by 900 percent. While many perceive vaping as harmless water vapor, Krishnan-Sarin clarifies that the substance inhaled is actually an aerosol containing various chemicals.

The presentation highlights the deliberate marketing tactics employed to target children and young adults. Krishnan-Sarin argues that the health of future generations is at risk due to these rapidly expanding habits.

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