Why governments should track national dreams as closely as GDP
We measure a nation's economic health through GDP, but we ignore its human potential. Lance Katigbak proposes a radical shift: tracking the ambitions and aspirations of citizens to better understand a country's true trajectory.
Drawing on a nationwide survey conducted across the Philippines, consumer researcher Lance Katigbak explores the disconnect between economic metrics and human desire. While GDP provides a standard for economic output, it fails to capture the internal drives of a population.
The video presents a provocative argument for why states should begin measuring the dreams and aspirations of their people, suggesting that tracking these qualitative metrics is essential for a complete picture of national progress.
Source: Lance Katigbak: Why countries should measure dreams and ambitions (just like GDP)
