Why information alone cannot fix our unhealthy habits
In short: We often know which choices are bad for us, yet we make them anyway. This talk explores why human behavior is predictably irrational and how we can use that insight to improve health outcomes.
Behavioral economist David Asch argues that while providing information can change minds, changing actual behavior is a much greater challenge. To achieve meaningful progress in health and the broader healthcare system, we must move beyond mere facts and learn to account for human irrationality. By recognizing these predictable patterns, we can find ways to harness them to drive positive behavior change.
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Sources
- Summary by Intellect · source: Why it's so hard to make healthy decisions | David Asch
- Also: TEDMED: Why It's So Hard to Make Healthy Decisions - Center for Health Incentives and Behavioral Economics (CHIBE)
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