How hip-hop moved from the fringes of fashion to the luxury runway
In the early 1980s, fashion brands hesitated to embrace the raw sound of hip-hop. This video explores the movement's journey from the South Bronx to the global stage, tracing how artists like Run DMC bridged the gap between street culture and high fashion.
Born in the late 1970s in the South Bronx, hip-hop emerged from a period of urban decline and social discontent. While often identified by rap music, the culture is a complex tapestry of deejaying, graffiti, and B-boying. The video examines how this movement, which faced initial rejection from the fashion industry, eventually became a primary muse for luxury brands seeking global reach.
It highlights the pivotal moment when Run DMC proved that hip-hop and high fashion could coexist, setting the stage for today's era of high-profile collaborations. The narrative follows the evolution of a movement that transformed from a localized response to New York's infrastructure crises into a dominant global influence on style and identity.
Source: The Art Supreme: Hip-Hop & Fashion 🕶️ Meaning in Music | Smithsonian Channel + @MTVNews
