How a single demo tape led to one of Japan's most successful pop-rock bands
In short: Before they were topping the Oricon charts, Do As Infinity was a trio of unknowns handing out free recordings to passersby. From street performances in Shibuya to becoming the voice of iconic anime themes, their rise was fueled by relentless live shows and a composer's perfectionism.
Formed in 1999, Do As Infinity was the result of composer Dai Nagao's persistence. After his previous amateur band disbanded, Nagao sent demo tapes to over fifty Japanese record companies before being hired by Avex Trax. The band's lineup was finalized through auditions, featuring vocalist Tomiko Van and guitarist Ryo Owatari, who famously performed three songs during his audition despite being asked for only a small segment. After being hired by Avex Trax, Nagao was immediately tasked with writing music for artists like Ayumi Hamasaki and Hitomi. During the audition process, Tomiko Van joined the group just 42 hours after the staff reviewed her application.
The band's early years were defined by intense live activity. They performed almost daily at locations like Shibuya's 109 and Yokohama Station, and even held their one-hundredth concert for free at Shibuya Kokaido. This grassroots approach preceded their mainstream breakthrough, which included hits like 'Oasis'—their first Top 30 hit—and the signature song 'Fukai Mori,' which served as an ending theme for the anime Inuyasha. Their musical reach extended to various regions, including performances in Fukuoka and Kumamoto Prefecture. They also gained significant exposure through television commercials, such as the one for Kanebo Cosmetics' Testimo line.
The band's structure shifted significantly in December 2000, when Nagao decided to focus exclusively on composition rather than live appearances. While the group disbanded in September 2005, they reformed in 2008, though Nagao did not return to the stage. Throughout their career, they achieved significant commercial success, including multiple number-one albums on the Oricon charts, such as 'New World' and 'Deep Forest'. The group's international presence included successful promotional campaigns in Taiwan and Hong Kong. Additionally, they performed in several American cities, including New York City and Dallas, during their 2004 tour.
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Sources
- Summary by Intellect · source: Do As Infinity
- Also: Wikidata — Do As Infinity · CC0
- Also: Wikidata — Do As Infinity · CC0
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