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Why you cannot simply find motivation, but must learn to create it

Motivation is not something you discover; it is something you build. In this 2024 TED talk, scientist Ayelet Fishbach shares practical, research-backed strategies to optimize your goals and overcome the urge to procrastinate.

Drawing on twenty years of research into human motivation, Ayelet Fishbach explains that success requires more than willpower. Rather than waiting for a burst of inspiration, she provides simple, actionable wisdom designed to help you set better objectives and maintain momentum.

The presentation focuses on how to structure your ambitions to avoid the common pitfalls of procrastination and ensure you are properly set up for long-term success.

Source: Ayelet Fishbach: How to set the right goals and stay motivated

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