The hidden environmental cost of synthetic perfume alternatives

What Fake Fragrances Teach Us About Sustainability · 12:00 · Video: SciShow · Watch at the source

In short: When we create lab-made scents to protect rare natural ingredients, we often trade one ecological crisis for another. This video explores the complex cycle of fragrance production and sustainability.

Humans frequently use unconventional sources to produce perfumes and fragrances. While synthetic alternatives are often developed to protect these natural resources from depletion, these man-made substitutes can introduce their own unique environmental challenges.

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