Why Victoria's Secret demands more than just a perfect physique
In short: Becoming a Victoria's Secret model is often viewed as the ultimate goal in the fashion industry. However, the brand's high standards extend far beyond physical appearance. To succeed, an aspiring model must navigate a complex intersection of personal branding, media literacy, and total immersion in a specific corporate identity.
The distinction between a standard lingerie model and a Victoria's Secret model lies in the concept of personality. Unlike the era of 'supermodels' who gained fame through magazine covers like American Vogue, the modern brand focuses on creating a recognizable face and name through a specific narrative. Victoria's Secret does not view its models as blank canvases; instead, it markets the model's individual story as an extension of the products they sell. This means a candidate must possess a distinct persona that aligns with the brand's 'state of mind.'
From a practical standpoint, the requirements are rigorous. Aspiring models must be at least 18 years old and maintain a level of physical perfection that meets the brand's high demands. Because the brand is so elevated, they are incredibly picky, seeking individuals who also possess a strong fashion image. This dual requirement—being both a fitness icon and a high-fashion figure—creates a high barrier to entry. The company offers lucrative contracts to those who meet these standards, providing a steady stream of work for those who are selected.
Perhaps the most demanding aspect of the role is the need for complete immersion. A Victoria's Secret girl is expected to be a spokesperson who can effectively speak about and sell products across various media platforms. It is not enough to simply look the part; the model must be able to navigate the brand's public image on every level. This transition from being a silent face in a photo to a vocal brand ambassador is what makes the position so difficult to achieve and so highly coveted by those entering the industry.
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Sources
- Summary by Intellect · source: How to Become a Victoria's Secret Model | Modeling
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