Why doomsday narratives make us less likely to save the planet?

Space · Published 14 October 2026 Swipe more like this →

In short: Constant reports of global catastrophe can backfire, triggering a psychological shutdown known as apocalypse fatigue. When we are overwhelmed by fear or guilt, our brains often choose avoidance over action. To solve the climate crisis, we must first understand the mental defenses that prevent us from engaging.

Psychologist and economist Per Espen Stoknes identifies the primary obstacle to addressing climate change as being 'between your ears.' While 30 years of intensive research have provided a clear understanding of atmospheric emissions and climate systems, our knowledge of human psychological responses has lagged behind. Currently, over 80 percent of mainstream media coverage emphasizes doomsday scenarios or catastrophes. Stoknes currently serves as a member of the Norwegian Parliament. He also holds the position of director at the Centre for Green Growth within the Norwegian Business School.

From a psychological perspective, these high-threat narratives often produce feelings of fear or guilt. However, these are considered passive emotions; instead of motivating change, they frequently cause people to disconnect from the topic entirely. Stoknes identifies five specific defenses humans use to avoid thinking about the planet's state, including distancing oneself from the debate and outright denial of the underlying science. These psychological barriers can manifest as people actively avoiding conversations about potential solutions. This mental shutdown occurs even among individuals who are well-intentioned regarding environmental protection.

To move toward meaningful action, Stoknes suggests 'flipping' these defenses into success criteria by reframing the conversation. Rather than focusing on doom, engagement is more effective when centered on three specific frames: health (protecting families and children), safety or insurance (a risk management approach for business and financial sectors), and personal, do-able actions that feel empowering rather than overwhelming. The health frame focuses on preventing specific issues like respiratory disease to ensure clean air for loved ones. These alternative frames aim to make caring for the earth feel more personable and supportive.

This shift represents a necessary evolution in climate communication. By moving away from catastrophic framings toward supportive social exchanges and manageable goals, we can transform passive anxiety into active, societal participation. Stoknes advocates for a hopeful view of the future that prioritizes social exchanges. His goal is to create an environment where simple actions center on climate goals.

General information, not professional advice. Spotted an error? Flag the card or see corrections and complaints.

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