How Dillard's Built a Retail Empire by Buying Its Failing Competitors

How Dillard's Built a Retail Empire by Buying Its Failing Competitors
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In short: Founded in a small Arkansas town, Dillard's grew into a retail powerhouse by systematically acquiring struggling department store chains. While many competitors collapsed during the retail apocalypse, the family-controlled company maintained stability by owning its real estate and repurposing underperforming locations into clearance centers to liquidate excess inventory effectively.

William T. Dillard opened his first store in 1938 in Mineral Springs, Arkansas, in a building locally known as the tater house. The company eventually moved its headquarters to Little Rock in 1964 and went public in 1969. Throughout the 1970s and 1980s, Dillard's fueled rapid expansion by acquiring failing regional chains, including Fedway, Leonard's, and Joske's. This strategy allowed the company to secure prime real estate in suburban malls, often converting second locations into specialized home and men's stores to block competitors.

The company's growth peaked with the 1998 acquisition of Mercantile Stores Co., which brought numerous regional brands under the Dillard's umbrella. Today, the company remains under significant control of the Dillard family through Class B Common Stock. Unlike many retailers that lease their space, Dillard's is a major property owner, holding over 44 million square feet of its business and retail footprint as of 2019. This ownership model has provided a buffer against the volatility that has plagued other department store brands.

Dillard's also maintains a unique approach to inventory management through its clearance centers. These outlets, often located in declining malls, receive unsold or damaged goods from nearby full-line stores at a 65% discount. This system helps the company clear stock while maintaining the prestige of its primary locations. Despite facing challenges like the COVID-19 pandemic—which CEO William Dillard II described as total chaos—the company has shown resilience, reporting a net income of $738.8 million for the 2023 fiscal year.

The company's history is not without controversy. In 2002, a jury ruled against Dillard's in an age discrimination lawsuit filed by a former store manager, Dorman Hartley. Hartley, who was 64 when terminated, successfully argued that his store's declining performance was due to broader market trends rather than his management. The case highlighted the pressures of the retail environment and the company's aggressive approach to store performance, resulting in a significant financial award for the plaintiff.

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