How a Manhattan deli became a global cultural icon through pastrami and cinema

Cultures · Published 10 October 2026 Swipe more like this →

In short: Founded in 1888, Katz's Delicatessen evolved from a neighborhood gathering spot into a cinematic landmark. While famous for its massive weekly output of cured meats, the deli is equally defined by its wartime slogans, strict ticketing systems, and an enduring presence in film history that spans decades of pop culture.

Established on Manhattan's Lower East Side, the deli began as a modest venture by the Iceland brothers before becoming a family-run institution under the Katz and Tarowsky families. Its physical footprint shifted in the 1930s due to subway construction, yet it remained a vital community hub. The deli is not kosher, despite its menu being deeply rooted in Jewish culinary traditions. Its operational quirks, such as the mandatory numbered ticket system for tracking orders, serve as a functional relic of its high-volume service, where staff manage thousands of pounds of meat weekly.

The deli's cultural footprint was cemented during World War II, when a family member coined a famous phrase encouraging patrons to ship salami to soldiers overseas. This tradition of supporting troops persists today through specialized international shipping. Beyond its charitable efforts, the deli became an accidental film set. Its most famous moment arrived in 1989 with a scene in When Harry Met Sally, which turned a specific table into a tourist destination. This cinematic legacy continued through appearances in numerous films, including Donnie Brasco and Across the Universe, and even a 2025 Super Bowl advertisement.

Management has navigated various challenges, from federal lawsuits regarding accessibility to the complexities of maintaining a historic business in a changing city. In 2024, the deli reached a settlement to renovate its Ludlow Street location for wheelchair access. Despite these modern pressures, the establishment maintains its identity through collaborations, such as gin-infused pickles, and a commitment to its original atmosphere. Whether through its legendary pastrami or its role in pop culture, the deli remains a focal point for both locals and visitors seeking a taste of New York history.

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