How a college sketch troupe built a comedy empire with 'clean' humor
In short: Studio C isn't just another YouTube comedy channel; it is a massive media brand born from a university campus. By prioritizing family-oriented sketches, the show has amassed billions of views while navigating complex cast transitions and expanding into its own dedicated studio network.
The roots of Studio C lie in Divine Comedy, a sketch comedy troupe at Brigham Young University (BYU). The show's name is a direct nod to the specific studio within the BYU Broadcasting Building where it is primarily filmed. Produced by BYUtv, the series was designed from its inception to be a clean, family-oriented comedy intended for a national audience.
The show has experienced significant structural shifts over its history. In 2018, it was confirmed that while the show would continue into a 10th season, the ten original cast members would depart to form JK! Studios—a new network featuring their own sitcoms and vlogs. While some members like Tori Pence and Jason Gray eventually returned for various seasons, the 10th season marked a major turning point with an entirely new cast.
Despite these changes, the brand has achieved massive scale. As of September 2026, its YouTube channel surpassed 3.47 million subscribers and more than 3.3 billion total views. The show's longevity is bolstered by recurring characters like 'Captain Literally,' who punishes the misuse of the word 'literally,' and 'The Awkward Avoidance Viking,' a silent character who knocks out people during social friction.
Today, Studio C continues to leverage high-profile guest appearances from actors like Terry Crews and Rainn Wilson. It maintains its distinct identity by blending traditional sketch comedy with unique formats, including mock PSAs, musical parodies of 'The Hunger Games,' and surrealist concepts like 'Couchville,' a kingdom ruled by furniture inside a living room couch.
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- Summary by Intellect · source: Studio C
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