A K-pop tour that shattered records and moved entire cities
In short: When South Korean group Twice launched their 'This Is For World Tour' in 2025, it wasn't just a concert series; it was a logistical and commercial juggernaut. From record-breaking stadium attendance to generating millions in local tourism, the tour redefined the scale of K-pop's global reach.
The tour, which began on July 19, 2025, in Incheon and concluded on July 12, 2026, spanned 81 shows across multiple continents. It was a massive undertaking that saw Twice become the first foreign artist to headline the Japan National Stadium, drawing a total audience of 240,000 across three shows. In North America, the group set a new record for the highest concert attendance by a K-pop girl group, drawing approximately 550,000 fans.
The production relied on high-concept engineering, collaborating with Moment Factory to create a 360-degree stage setup. This design aimed for total audience immersion, a goal achieved through moving platforms and a live band. The tour's commercial impact was equally profound: the first 24 reported shows alone generated $93.8 million in gross revenue. More than 50,000 tickets were purchased for four Sydney and Melbourne shows, establishing the tour as the most successful K-pop arena circuit in Oceania so far.
Beyond the music, the tour functioned as a significant economic driver. Tourism income exceeded NT$500 million (US$15.9 million) during the two-day Kaohsiung event, which featured Twice's inaugural Taiwan appearance. The sheer scale of the crowd even strained urban infrastructure, leading to a record-breaking 350,000 riders on the city's metro system in a single day. While the tour faced hurdles, including a canceled South American leg due to venue booking issues and various member health absences, it remains a landmark of modern global entertainment.
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