A masala masterpiece that turned a ₹45 crore budget into massive commercial success
In short: Released in early 2014, Veeram is a high-octane Tamil action comedy that celebrates the charisma of star Ajith Kumar. While critics debated its logic and formulaic structure, the film became a significant commercial force, proving the enduring power of the 'mass entertainer' in Indian cinema.
The 2014 Tamil-language film Veeram, directed by Siva, centers on Vinayagam, a brave man living in Oddanchatram with his four brothers. The narrative follows Vinayagam's journey from a man who avoids marriage to prevent family disharmony to a hero who protects a respected village leader, Nallasivam, from the vengeful Aadalarasu. The plot relies heavily on 'mass' elements, including intense action and family sentiments, which some critics noted were inspired by classic films like Baashha (1995) and Annaamalai (1992). The story involves a local lawyer named Perumal who frequently bails the brothers out of legal trouble. Vinayagam's quest for love is sparked by a childhood friend named Collector Subbu. Additionally, the protagonist's character arc involves a significant change in his non-violent lifestyle.
Commercial performance was a highlight for the production, which was handled by Vijaya Productions. Against a production budget of ₹45 crore, the film achieved a global gross of between ₹83 crore and ₹130 crore. Its success was driven by Ajith Kumar's performance, with some reviewers calling it a 'treat' for his fans and a 'festival cracker' for the 'Thala' fanbase. The film was distributed across various regions by multiple parties, including Sri Thenandal Films and Green Screens. It received a 'U' certificate from the Central Board of Film Certification.
The film's production history reveals a complex development process. Initially rumored to be titled Vetri Kondaan or Vinayagam Brothers, the project was first reported in November 2011 as a potential collaboration involving Vijaya Productions. While some early reports suggested Anushka Shetty for the female lead, the role eventually went to Tamannaah Bhatia, marking her return to Tamil cinema after a three-year sabbatical. The film's soundtrack, composed by Devi Sri Prasad, faced an early leak on the internet just two days before its scheduled release on 20 December 2013. The production team originally considered Yuvan Shankar Raja for the musical score. Early casting discussions also involved Vishakha Singh for a leading role.
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