How Victorian Advertisers Learned Psychology Without Neuroscience
In short: Victorian advertisers such as Pears paired products with fine art and wide repetition before psychologists like Walter Dill Scott and Robert Zajonc examined exposure and preference, and later research found the effect real but highly conditional.
A 2:15 short film in the series “Rabbit Hole: Memory, Preference and the Brain”, narrated by intellect_voice_01.
Sources used in this film: Victoria and Albert Museum (V&A), London: Explore the Collections catalogue record, accession number E.1064-1919, “Poster | Unknown | V&A Explore The Collections”; Antiquarian print dealer's sales catalogue, hosted by ILAB (International League of Antiquarian Booksellers), “21_Pears_Catalogue.pdf”; Victoria and Albert Museum (V&A), London: Explore the Collections catalogue record E.3094-1921, “Bubbles | John Everett Millais | V&A Explore The Collections”; American Psychological Association (Journal of Personality and Social Psychology, 1968; copy hosted by MIT), “9_J_Personality_Social_Psychology_1_(Zajonc).pdf”; Research Center for Group Dynamics, Institute for Social Research, The University of Michigan (Robert B. Zajonc, Technical Report No. 34), “Theattitudinaleffects_2360_.PDF”; Ovid (journal page for Psychological Bulletin), “Exposure and Affect : Psychological Bulletin”; Taylor & Francis (tandfonline.com), “Advertising Repetition: A Critical Review of Wearin and Wearout”; Journal of Advertising Research, via Cambridge Core (Cambridge University Press), “An Empirical Investigation of Advertising Wearin and Wearout | Journal of Advertising Research | Cambridge Core”; Internet Archive (digitised copy from University of California Libraries, California Digital Library collection), “The psychology of advertising; a simple exposition of the principles of psychology in their relation to successful advertising : Scott, Walter Dill, 1869-1955 : Free Download, Borrow, and Streaming : Internet Archive”; Internet Archive (digitised text of Walter Dill Scott, The Psychology of Advertising in Theory and Practice, Small, Maynard & Company, Boston), “Full text of "The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising"”.
Sources used in this film
- Victoria and Albert Museum (V&A), London: Explore the Collections catalogue record, accession number E.1064-1919 — Poster | Unknown | V&A Explore The Collections · View →
- Antiquarian print dealer's sales catalogue, hosted by ILAB (International League of Antiquarian Booksellers) — 21_Pears_Catalogue.pdf · View →
- Victoria and Albert Museum (V&A), London: Explore the Collections catalogue record E.3094-1921 — Bubbles | John Everett Millais | V&A Explore The Collections · View →
- American Psychological Association (Journal of Personality and Social Psychology, 1968; copy hosted by MIT) — 9_J_Personality_Social_Psychology_1_(Zajonc).pdf · View →
- Research Center for Group Dynamics, Institute for Social Research, The University of Michigan (Robert B. Zajonc, Technical Report No. 34) — Theattitudinaleffects_2360_.PDF · View →
- Ovid (journal page for Psychological Bulletin) — Exposure and Affect : Psychological Bulletin · View →
- Taylor & Francis (tandfonline.com) — Advertising Repetition: A Critical Review of Wearin and Wearout · View →
- Journal of Advertising Research, via Cambridge Core (Cambridge University Press) — An Empirical Investigation of Advertising Wearin and Wearout | Journal of Advertising Research | Cambridge Core · View →
- Internet Archive (digitised copy from University of California Libraries, California Digital Library collection) — The psychology of advertising; a simple exposition of the principles of psychology in their relation to successful advertising : Scott, Walter Dill, 1869-1955 : Free Download, Borrow, and Streaming : Internet Archive · View →
- Internet Archive (digitised text of Walter Dill Scott, The Psychology of Advertising in Theory and Practice, Small, Maynard & Company, Boston) — Full text of "The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising" · View →
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Sources
- Summary by Intellect · source: Victoria and Albert Museum (V&A), London: Explore the Collections catalogue record, accession number E.1064-1919: Poster | Unknown | V&A Explore The Collections
- Also: Antiquarian print dealer's sales catalogue, hosted by ILAB (International League of Antiquarian Booksellers): 21_Pears_Catalogue.pdf
- Also: Victoria and Albert Museum (V&A), London: Explore the Collections catalogue record E.3094-1921: Bubbles | John Everett Millais | V&A Explore The Collections
- Also: American Psychological Association (Journal of Personality and Social Psychology, 1968; copy hosted by MIT): 9_J_Personality_Social_Psychology_1_(Zajonc).pdf
- Also: Research Center for Group Dynamics, Institute for Social Research, The University of Michigan (Robert B. Zajonc, Technic: Theattitudinaleffects_2360_.PDF
- Also: Ovid (journal page for Psychological Bulletin): Exposure and Affect : Psychological Bulletin
- Also: Taylor & Francis (tandfonline.com): Advertising Repetition: A Critical Review of Wearin and Wearout
- Also: Journal of Advertising Research, via Cambridge Core (Cambridge University Press): An Empirical Investigation of Advertising Wearin and Wearout | Journal of Advertising Research | Cambridge Core
- Also: Internet Archive (digitised copy from University of California Libraries, California Digital Library collection): The psychology of advertising; a simple exposition of the principles of psychology in their relation to successful advertising : Scott, Walter Dill, 1869-1955 : Free Download, Borrow, and Streaming : Internet Archive
- Also: Internet Archive (digitised text of Walter Dill Scott, The Psychology of Advertising in Theory and Practice, Small, Mayn: Full text of "The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising"
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