Why Can You Remember an Advert You Hate?
In short: How a 1965 idea about repeated exposure led researchers to separate remembering an advert from liking it, and what boredom, reactance and association add to the picture.
A 2:11 short film in the series “Rabbit Hole: Memory, Preference and the Brain”, narrated by intellect_voice_01.
Sources used in this film: Cambridge University Press (Cambridge Core), Journal of Advertising Research, published by the Advertising Research Foundation (ARF), “Recognition, Recall, and Rating Scales | Journal of Advertising Research | Cambridge Core”; Cambridge University Press (Cambridge Core), Journal of Advertising Research (The ARF), “Measuring Affective Advertising: Implications of Low Attention Processing on Recall | Journal of Advertising Research | Cambridge Core”; American Psychological Association (Journal of Personality and Social Psychology, Monograph Supplement, 1968; copy hosted on MIT web server), “9_J_Personality_Social_Psychology_1_(Zajonc).pdf”; Research Center for Group Dynamics, Institute for Social Research, The University of Michigan (Robert B. Zajonc, Technical Report No. 34), “Theattitudinaleffects_2360_.PDF”; Psychological Bulletin (hosted on Ovid), “Exposure and Affect : Psychological Bulletin”; Florida International University (faculty research-abstract page summarising Cacioppo & Petty, 1979), “Microsoft Word - Research Abstract 7.2 What Happens When Messages Are Repeated.doc”; Kellogg School of Management, Northwestern University, “Advertising wearout: An experimental analysis”; Frontiers (Frontiers in Communication), “Frontiers | Psychological Reactance and Persuasive Health Communication: A Review of the Literature”; ERIC (Education Resources Information Center); the article itself is published by the American Psychological Association in Psychological Bulletin, “ERIC - EJ884805 - Evaluative Conditioning in Humans: A Meta-Analysis, Psychological Bulletin, 2010-May”.
Sources used in this film
- Cambridge University Press (Cambridge Core), Journal of Advertising Research, published by the Advertising Research Foundation (ARF) — Recognition, Recall, and Rating Scales | Journal of Advertising Research | Cambridge Core · View →
- Cambridge University Press (Cambridge Core), Journal of Advertising Research (The ARF) — Measuring Affective Advertising: Implications of Low Attention Processing on Recall | Journal of Advertising Research | Cambridge Core · View →
- American Psychological Association (Journal of Personality and Social Psychology, Monograph Supplement, 1968; copy hosted on MIT web server) — 9_J_Personality_Social_Psychology_1_(Zajonc).pdf · View →
- Research Center for Group Dynamics, Institute for Social Research, The University of Michigan (Robert B. Zajonc, Technical Report No. 34) — Theattitudinaleffects_2360_.PDF · View →
- Psychological Bulletin (hosted on Ovid) — Exposure and Affect : Psychological Bulletin · View →
- Florida International University (faculty research-abstract page summarising Cacioppo & Petty, 1979) — Microsoft Word - Research Abstract 7.2 What Happens When Messages Are Repeated.doc · View →
- Kellogg School of Management, Northwestern University — Advertising wearout: An experimental analysis · View →
- Frontiers (Frontiers in Communication) — Frontiers | Psychological Reactance and Persuasive Health Communication: A Review of the Literature · View →
- ERIC (Education Resources Information Center); the article itself is published by the American Psychological Association in Psychological Bulletin — ERIC - EJ884805 - Evaluative Conditioning in Humans: A Meta-Analysis, Psychological Bulletin, 2010-May · View →
Opens the Intellect+ feed with this card first. Swipe up for the next one.
Sources
- Summary by Intellect · source: Cambridge University Press (Cambridge Core), Journal of Advertising Research, published by the Advertising Research Foun: Recognition, Recall, and Rating Scales | Journal of Advertising Research | Cambridge Core
- Also: Cambridge University Press (Cambridge Core), Journal of Advertising Research (The ARF): Measuring Affective Advertising: Implications of Low Attention Processing on Recall | Journal of Advertising Research | Cambridge Core
- Also: American Psychological Association (Journal of Personality and Social Psychology, 1968; copy hosted by MIT): 9_J_Personality_Social_Psychology_1_(Zajonc).pdf
- Also: Research Center for Group Dynamics, Institute for Social Research, The University of Michigan (Robert B. Zajonc, Technic: Theattitudinaleffects_2360_.PDF
- Also: Ovid (journal page for Psychological Bulletin): Exposure and Affect : Psychological Bulletin
- Also: Florida International University (faculty research-abstract page summarising Cacioppo & Petty, 1979): Microsoft Word - Research Abstract 7.2 What Happens When Messages Are Repeated.doc
- Also: Kellogg School of Management, Northwestern University: Advertising wearout: An experimental analysis
- Also: Frontiers (Frontiers in Communication): Frontiers | Psychological Reactance and Persuasive Health Communication: A Review of the Literature
- Also: ERIC (Education Resources Information Center); the article itself is published by the American Psychological Association: ERIC - EJ884805 - Evaluative Conditioning in Humans: A Meta-Analysis, Psychological Bulletin, 2010-May
To cite this card, link to https://intellectplus.co.uk/app/why-can-you-remember-an-advert-you-hate.
How we source, check and correct cards: Editorial standards.
General information, not professional advice. Spotted an error? Flag the card or see corrections and complaints.
Intellect Plus is a visual educational discovery platform for exploring fascinating facts and ideas. Brain Food, Not Brain Rot. What is Intellect Plus?
Related
More in Science · Latest · A–Z · All topics
