Can we design fashion to last longer than a single season?

How to Choose Clothes for Longevity, Not the Landfill | Diarra Bousso | TED · 10:48 · Video: TED · Watch at the source

In short: Designer Diarra Bousso explores how the fashion industry can move away from impulse buying and environmental waste by adopting principles of longevity and intentionality.

Drawing on her upbringing in Senegal, where her family prioritized creating and purchasing outfits built to last, Bousso introduces a framework for sustainable fashion. She outlines three core principles to reduce waste, such as limiting excess inventory and using crowdsourced designs, demonstrating that decreasing environmental impact can coexist with increasing profit.

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