Do we actually know how to make the best choices for our lives?
In short: Psychologist Sheena Iyengar explores the mechanics of decision-making, from everyday preferences like soda brands to life-altering dilemmas. Her research reveals surprising truths about how we evaluate our own choices and why we often overestimate our ability to choose effectively.
In her 2010 TEDGlobal talk, Sheena Iyengar examines the spectrum of human decision-making. She investigates both trivial selections, such as choosing between Coke and Pepsi, and profound life decisions, uncovering unexpected attitudes that shape how we perceive our own agency.
The research highlights a disconnect between how we think we choose and the reality of our decision-making processes. By analyzing these patterns, Iyengar challenges the assumption that we are inherently skilled at navigating the choices that define our lives.
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Sources
- Summary by Intellect · source: The art of choosing - Sheena Iyengar
- Also: The art of choosing
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